• Email marketers are much more focused on increasing subscriber engagement in the year ahead than they are on growing their list
  • This reflects responding to the continuing gradual decreases in click rates.
  • Improving segmentation and targeting ranks as the second-most important initiative
  • These have been the top priorities for at least a couple of years

Via MarketingCharts

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These highlights are from the source article:

Email Marketers’ Most Important Initiatives in 2016