• The smartest way to get people to read your email is to spend more time on strategy
  • A good subject line is the most effective way to get someone to open your email, but you have to also have a solid message and interesting content
  • A good layout and a call to action are also important for success
  • This infographic has some great tips for email marketers.

 

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These highlights are from the source article:

Email Cheat Sheet How To Make Sure People Read Your Messages