- The smartest way to get people to read your email is to spend more time on strategy
- A good subject line is the most effective way to get someone to open your email, but you have to also have a solid message and interesting content
- A good layout and a call to action are also important for success
- This infographic has some great tips for email marketers.
These highlights are from the source article:
Email Cheat Sheet How To Make Sure People Read Your Messages