Chart: Email Marketing Chart: How subject line length affects open rates

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business.

Nine to 14 words.

Or perhaps 40 to 50 characters. Depending on who you ask, there are different “golden rules” when it comes to an effective subject line length. Return Path took a look at an analysis of 9,313,885 emails to discover which subject line length is most effective.

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Via: Marketing: Case Studies & Know-How from MarketingSherpa