B2B Marketers Love-Hate Relationship With Marketing Technology

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business.

  • Learning and using new technologies has become an essential part of B2B marketers’ jobs
  • B2B firms surveyed use 16 different marketing technologies, on average
  • Only 3% of marketers say the various marketing technologies they use are easy to integrate with
  • Marketers say the things they like doing most developing new campaigns and creating new marketing programs
  • Marketers least like managing data (90%), developing/executing campaign flows (84%), and learning/using new marketing technologies (80%)
  • I find this personally very interesting, because this last point, is what our firm specializes in most
  • Check out the infographic for more findings from the report.