- Learning and using new technologies has become an essential part of B2B marketers’ jobs
- B2B firms surveyed use 16 different marketing technologies, on average
- Only 3% of marketers say the various marketing technologies they use are easy to integrate with
- Marketers say the things they like doing most developing new campaigns and creating new marketing programs
- Marketers least like managing data (90%), developing/executing campaign flows (84%), and learning/using new marketing technologies (80%)
- I find this personally very interesting, because this last point, is what our firm specializes in most
- Check out the infographic for more findings from the report.
