B2B Decision-Makers Thought Leadership Can Make or Break the Sale

Curated by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business.

  • Thought leadership can have an impact throughout the purchase funnel, but poor quality content may ultimately drive decision-makers away
  • 45% of US business decision makers said that thought leadership has directly led them to decide to do business with a company, while 30% said it had led them to remove a company from consideration
  • 70% of executives report being more inclined to do business with organizations that are thought leaders
  • How is your organization demonstrating your thought leadership in your industry?


The full study from Edelman and LinkedIn can be found here.