9 Ways to Help Your Emails Land in Gmail’s Primary Inbox

• It is honestly very hard to land promotional emails to subscriber’s Primary tab of Gmail instead of Promotions tab – Google is pretty smart about sorting your mail for you
• This new box had few different tabs such as Primary, Social, Promotions, Updates, etc and every tab is programmed to received only specific emails based on the nature of email
• Here are  9 actionable steps that will help you make sure your promotional email end up in Gmail’s primary inbox

1. Include No More Than One Link
2. Lose the Images
3. Mention the Reader by Name
4. Avoid RSS
5. Write To Your Readers or Customers Like They Are Your Friends
6. Don’t Write Junk in Email to Your Readers or Customers
7. Write in Traditional Letter Form
8. Keep It Short
9. Ditch the Pitch.

More tips in the full article on B is for Blogging.