• Your website isn’t a static thing – In order to maximize the value of your online presence, you must commit to continuous improvement
  • Website optimization is never easy – it’s similar to a home renovation in that something simple always ends up requiring more time and energy than you initially thought
  • In the world of internet marketing, there are only two speeds – You’re either moving forward or falling behind
  • Here are some things you need to consider doing this year
  1. Make Content More Scannable – conducive to quick browsing, use headers, bullet points, shorter paragraphs, make it easy to glance at on your phone –  79% of people scan web pages
  2. Use Bucket Brigades – Most content is boring – people want content that’s enticing to read – a “bucket brigade” is a copywriting technique designed to keep capture a reader’s interest and keep it,” – breaking an idea into multiple sentences, and using a trigger word or phrase to lead into each point
  3. Implement Video – you must be able to cut through traditional marketing and give your brand a face and voice – our emotions tend to motivate our decision-making and the actions we take, and video influences emotions much more quickly that does text
  4. Simplify Navigation – Few things are as frustrating to a visitor than not being able to find his way from one page to the next – Good navigation is predictable – Someone should be able to visit your site and arrive at the correct page by merely making an intuitive assumption

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These highlights are from the source article:

4 Things Every Business Should Do to Their Website This Year