• Building brand awareness and successfully interacting with consumers is a crucial part of doing business today
  • Customers enjoy and expect a personalized experience, and delivering just that will set you apart from your competition
  • Members of Forbes Agency Council offer 11 insights on what marketing trends to expect in 2019
  • 1 – A Bigger Role For AI In Personalization And Automation – custom/personal experiences matter
  • 2 –  Smart Speaker Advertising Opportunities – hey Alexa… how is my brand serving people with voice
  • 3 –  Growth In Content Marketing – we’re all writers now
  • 4 – A Turn To The Human Side Of Marketing – people connect with people
  • 5 – Integrated Online, Social And Mobile Marketing  – eliminate redundancy
  • 6 – The Growth Of Micro-Influencers – people trust people – not ads
  • 7 – Audiences Made Part Of Brand Stories – stop talking about yourself and invite customers into your story
  • 8 – Thought Leadership  – people seek expertise and insight
  • 9 – Transparency As Key To Winning Customers – be authentic in communicating – internally and externally
  • 10 – Quality Trumping Quantity In Marketing  – better – not more
  • 11 – Customers Empowered As Brand Ambassadors  – the best compliment is a referral.